In part of a continuing overhaul of its executive ranks, Coty Inc. said Tuesday that Renato Semerari, currently president of the company’s categories and innovation department, is leaving and being succeeded by Camillo Pane, most recently senior vice president and global category officer, consumer health, at Reckitt Benckiser. He will join Coty as executive vice president of category development in July.
Before assuming his current role, Semerari was president of the Coty Beauty mass market division. He will now stay on during the transitional period.
Pane’s responsibilities will include the development of strategies, innovations and support programs for Coty’s categories and brands across all its businesses of fragrances, color cosmetics, skin care and body care, said Bart Becht, chairman and interim chief executive officer of Coty, to whom Pane will report.
“Camillo is one of the most respected leaders in the consumer goods industry and I am very pleased that he will be joining the Coty team,” said Becht, who joined Coty’s board as chairman in 2011. For 12 years prior to that, he was ceo of Reckitt Benckiser. “Coty will continue with its strategy of investment and revenue growth on its power brands while returning to profitable growth behind its efficiency programs. This makes the category and brand development mission critical and Camillo’s extensive experience in this area will make Coty more competitive and help the company execute its strategy.”
Pane started his career at Kraft and worked for Reckitt Benckiser for 19 years in local marketing, general management and global category development roles across a variety of categories and brands in Italy, the U.S., Brazil and the U.K.
The executive shifts come less than a year after Coty Inc. completely reorganized its management. In July 2012, longtime ceo Bernd Beetz left the company and in July 2014, Michele Scannavini, then ceo of Coty Inc. and a 12-year veteran of the beauty company, said Coty would change its business model from one organized in mass and prestige divisions to a more integrated strategy focusing on product categories and geographic regions.