Widely recognized couple Christopher Dove and John Simpson, who are to be married in August, have more than one reason to celebrate. The hairstyling duo have been tapped as spokesmen for RevitaLash and ReGenesis.
“Our goal [for utilizing Dove and Simpson] is to help the hairdresser be the expert for fine, thin-haired clients, and that’s where they will give a holistic approach for cutting, coloring and styling,” said Linda DiMariano, global education director at Athena Cosmetics, which owns RevitaLash and ReGenesis.
In their new role, Dove and Simpson will do VIP events, design ReGenesis’ haircut and color technique collection and come up with new product ideas.
“The pairing of Chris and I along with ReGenesis and RevitaLash is for developing a concept and technique educationally, but also it’s for the end-result user and consumer,” Simpson said.
Dove added, “One of the things we’re looking forward to is we’re going to be able to actually be a voice not in only education, but in development as well. That was very appealing to us. We want to make sure that everything that is developed has a real reason for using it.”
In addition to being spokesmen, Dove and Simpson will be designing a hair collection for the fine and thinning-haired client.
Meanwhile, RevitaLash’s core channel and distribution has always been spas and salons, but the company is planning on adding new retailers both domestically and globally.
“RevitaLash is sold in over 40 countries worldwide and we’re experiencing great growth down in South America and further reach across the globe,” said Sabrina Little, director of marketing for Athena Cosmetics. “Now, we are looking at a more traditional beauty distributor.”