Revlon Inc. has named makeup artist Gucci Westman global artistic director, a new position at the cosmetics brand.
As part of a multiyear deal, Westman will advise the brand on product innovation and shade development, according to Revlon, and will work on-set with the brand’s global ambassadors, a lineup that includes Halle Berry, Beau Garrett, Jessica Alba and Elle Macpherson.
“Revlon has a strong heritage and a strategic focus on building the Revlon brand and continuing to strengthen our new product development process,” said Chris Elshaw, Revlon’s executive vice president and general manager in the U.S.
With the Westman partnership, Revlon is looking to be more actively involved with fashion shows and have Westman partake in them. She also will participate in Revlon’s involvement with philanthropic activities.
“We’re linking together beauty and fashion and using Gucci’s tremendous insight, which will help take the iconic Revlon brand into the future,” said Elizabeth Crystal, Revlon’s senior vice president of worldwide marketing.
Revlon, which did not provide any details about Westman’s involvement with specific collections or the time frame for any potential product launches, wouldn’t comment on whether there would be a Revlon makeup collection created by Westman.
Westman joins Revlon from Lancôme, where she held a similar role as international artistic director from 2003 through December.
Westman said she was attracted to the new partnership by Revlon’s rich heritage. “I’m excited about making the brand stand apart from all the other brands in the store,” she added in an interview. “Revlon is an iconic brand with a rich American heritage, which I remember growing up with, I still remember everything from the ads [to] products like the Charlie fragrance. I love things I can remember and identify with that are attached to a certain time of my life.”
Westman said she is looking forward to taking what she has learned from working with Lancôme and incorporating it into her experience at Revlon. “Whether it’s the mass or prestige channels, it’s all about understanding the consumer and applying it to a broader spectrum of people,” said Westman. “It’s an especially important time for the mass market, since consumers are very knowledgeable about products and want the best product possible for the least amount of money.”
In the course of her career as a makeup artist, Westman has worked with celebrities including Kate Winslet, Kate Hudson, Julianne Moore, Drew Barrymore, Gwyneth Paltrow and Cameron Diaz.
She has also worked with photographers Annie Leibovitz, Michael Thompson, Regan Cameron, Mario Testino, Camilla Akrans and Peter Lindbergh, Irving Penn, Patrick Demarchelier and Deborah Turbeville.
Her work has appeared on the covers of Vogue, W, Harper’s Bazaar and Vanity Fair, in addition to the runway, where she’s worked on Nina Ricci, Proenza Schouler, Peter Som, Carolina Herrera, Rag & Bone and Vera Wang.