Lori Rhodes has been named head of retail marketing for OneCMG, an integrated marketing agency based in Dubai.

Chris Fountain, chief executive officer of OneCMG, said Rhodes will create and lead a fashion, luxury, beauty and retail business for the agency.

Rhodes joins OneCMG from Al Tayer, also in Dubai, where she served as the head of marketing for the company’s retail portfolio. While there, she created an integrated and holistic cross-retail marketing communications team, directed content marketing, social media and influencer-led initiatives and developed new in-store experiences and partnerships. She was integral in launching Ounass.com, the first Bloomingdale’s store in Kuwait, and increasing the profile of brands internationally.

Earlier, Rhodes was a New York-based marketing and communications executive with Lividini & Co. and Saks Fifth Avenue.