MILAN — Condé Nast has tapped Riccardo Pozzoli creative director of its newly established Condé Nast Social Talents, a division focused on selecting, educating and promoting the most talented Italian social media influencers.
Pozzoli was instrumental in helping to build and develop Chiara Ferragni‘s The Blonde Salad blog and resigned from the role of chief executive officer of TBS Crew, which manages the site, last fall. The position is currently covered by Ferragni herself.
In his new role, Pozzoli is tasked with selecting 200 social talents. Half of this number will come from the Condé Nast Social Academy, which aims to teach the correct way to use social media, focusing on quality content and respect for ethical standards. The talents will not be restricted to working for Condé Nast.
“Chief executive officer Fedele Usai and his team asked me to embark on a challenging task,” said Pozzoli. “Our ambition is to build a dream team of young talents, able to respect Condé Nast quality standards, while maintaining a digital-oriented approach. I accepted the challenge and now it’s time to scout talents.”
Pozzoli retained a minority stake in TBS Crew and at the same has developed a food delivery start-up called Foorban. He is currently promoting the launch of his first book on his career, titled “It’s not a job for old men. When passion becomes business” and published by DeA Planeta Libri.
Pozzoli will be supported by Raffaella Buda, Condé Nast branded content director and director of the Condé Nast Social Academy, who will also create connections between clients and partners and LISA, the social-only editorial project launched by the publishing company last February.