MILAN — Storied Italian porcelain manufacturer Richard Ginori 1735 is beefing up its management with two additional executive roles — a sign of a new organizational structure and of a global expansion strategy.
The company has appointed Lorenzo Nuti worldwide sales director and Annalisa Tani as brand and product director. These are two new positions within Richard Ginori, which is controlled by Kering. In 2013, Gucci acquired Richard Ginori, which had been declared bankrupt, but in early 2016, Kering took over with the goal to directly manage it. Gucci was then going through a phase of changes following Alessandro Michele’s arrival as creative director in January 2015. Michele, who had joined Gucci’s design team in 2002, had also been named creative director of Richard Ginori in September 2014. In July, Gucci revealed the launch of a Décor line in September, with ceramics produced by Richard Ginori, which was founded in 1735.
Nuti, 42, will report to president and chief executive officer Giovanni Giunchedi , a former Sergio Rossi ceo, and will be responsible for enhancing the brand’s presence around the world, strengthening its performance in its more consolidated markets — Italy, Japan and the U.S. — while accelerating development in markets with high potential — Europe, Russia, the Gulf Area and China.
“The company has been developing its industrial project, with a more efficient production,” explained Giunchedi. “Tapping two such executives with their background and experience is a strong signal and fundamental. The goal is to increase penetration in new markets.”
Pointing to Nuti’s international expertise, he said the executive speaks six languages, including Chinese, Japanese, Arabic, French, Italian and English, and leverages 20 years of experience working with luxury brands from Vacheron Constantin and Montegrappa to Baccarat in the Europe, Middle East, the Americas, Japan and Greater China in the marketing and sales areas.
Tani’s appointment is also seen as part of the reinforcement of the company’s organization. Reporting to Giunchedi, she will be responsible for Ginori’s product development, marketing and communication areas. Tani, 51, has worked for more than 20 years with increasing responsibility in the product, licensing and marketing areas in groups such as Habitat, Frette, Giorgio Armani, Versace, Esselunga and the Zucchi Group, operating in the design, fashion and mass retail fields. Giunchedi emphasized Tani’s innovative skills, her goal to increase the brand’s presence online and her “considerable knowledge of brand development, from competitor analysis to offer development, and from collection design to trend identification.”
Signaling a long-term view, Kering is seeking to buy Richard Ginori’s manufacturing plant in Sesto Fiorentino, which it is now renting, from liquidators and a pool of banks.
Ginori also produces Missoni ceramics under license. Asked about possible agreements with other Kering brands following Gucci, Giunchedi said the company is “now focused on the development of the Richard Ginori brand.” He expressed his pride in “the second oldest porcelain manufacturer outside China” — the first being Meissen, founded in Germany in 1710.
A third Richard Ginori branch is made up of a museum, which the Italian government and the Ministry of Economic Development are trying to buy.
The company has restructured its flagship in Florence, which dates to 1802, and opened a unit in Milan’s Brera district. In December, a franchised store opened in Moscow.