Marc-Alexandre Risch has been named the first-ever chief retail officer for L’Oréal USA.
In this newly created position, he will be responsible for supporting the organization with retail operations leadership and knowledge, developing back-office retail operations solutions, systems and synergies across the company and helping to establish seamless, omnichannel consumer experiences across L’Oréal USA’s brand portfolio.
“With our retail operations growing rapidly across brands like Kiehl’s, NYX and Urban Decay, we’ve created this strategic role to continuously enhance our customer shopping experience,” said Frédéric Rozé, president and chief executive officer, L’Oréal USA. He called Risch a “talented leader and industry expert,” who can help guide the company’s retail expansion. Among its nameplates, NYX is especially on a growth trajectory with retail stores recently opening in New Jersey and the Washington, D.C. market with several others in the pipeline.
Risch joined the L’Oréal Group in March 2005 as the international project manager for Garnier and rose through the ranks via other leadership positions. In 2010, he joined Garnier International as axis director Fructis and took over the responsibilities of international marketing director for Garnier Haircare (Fructis, Ultra Doux /Ultra Blends). In 2012, he was appointed general manager of The Body Shop Canada. Under Risch’s leadership, The Body Shop Canada has become one of the best-performing markets for the brand, delivering strong and consistent growth.