PARIS — Two’s no longer company at G-Star Raw. The Dutch premium denim brand Thursday disclosed a shift in leadership strategy since appointing Patrick Kraaijeveld and Rob Schilder cochief executive officers last November. Schilder is to assume sole governance of the firm, with Kraaijeveld due to exit the company.
Chairman of the board, Jos van Tilburg, who served as the brand’s ceo for 27 years, said the coceo arrangement “was a temporary model to support the transition and prepare the organization for a retail-focused future.” Van Tilburg in a statement also tipped his hat to Kraaijeveld who “more than anyone [has] contributed to the success of G-Star in the past 25 years.”
Launched in 1989, G-Star Raw counts more than 60,000 points of sale globally in 70 countries with flagships in New York, London, Paris, Tokyo and Amsterdam. It is sold at retailers including Asos, Bloomingdale’s and Macy’s. Pharrell Williams has been a co-owner of the brand since 2016.