Andrea Robinson 2014

Friends and admirers of the beauty marketer took over the Ralph Lauren store on Madison Avenue on Wednesday evening to fete the launch of her new book.

Friends and admirers of Andrea Q. Robinson took over the Ralph Lauren store on Madison Avenue in New York on Wednesday evening to fete the launch of her book, “Toss the Gloss: Beauty Tips, Tricks & Truths for Women 50+.”

This story first appeared in the April 4, 2014 issue of WWD. Subscribe Today.

As credit card receipts for book purchases were signed and Champagne flutes were passed, guests funneled toward an elegant glass display case decorated with a vase of pink peonies and copies of “Toss the Gloss.” Stationed behind the class counter was Robinson, who greeted well-wishers such as David Lauren, Allen Burke and Allure’s Linda Wells, and signed copies of her book. Ralph Lauren also made an appearance.

Robinson, a widely known beauty marketer who has held posts at Revlon, L’Oréal and the Estée Lauder Cos. Inc., strikes a tell-it-like-is tone in the book. She swiftly takes issue with the “suits” running the cosmetics business, and what she sees as their lack of understanding about what women want. It’s also, of course, teeming with beauty advice for women over 50, and serves as the precursor to an upcoming color cosmetics line called Mrs. Robinson, due out next year.

Robinson, who once occupied the role of president of Ralph Lauren Fragrances Worldwide, said she chose to celebrate the launch of her book at Ralph Lauren because of her fondness for the designer.

“I worked for years at Ralph Lauren. He’s my favorite designer in the world.” As for why she’s reentering beauty to launch a color line for women over 50, she said, “It’s such an ignored market, and we have all the spending power.” Referring to why past attempts in this space have fallen flat, Robinson said, “It hasn’t been presented properly. It’s been done in a less than optimistic way.”

“Toss the Gloss” is available on and is rolling out to Barnes & Noble stores this month.

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