Roc Apparel Group, the licensee for men’s Rocawear sportswear, has named Fred Mazza executive vice president of sales. He reports to Ronald DeMichael, chief operating officer and chief financial officer. Mazza, who was previously president of the Artful Dodger business at Signature Apparel, started in his new position Jan 4.

This story first appeared in the January 6, 2010 issue of WWD. Subscribe Today.

At Roc Apparel Group Mazza will oversee sales for the men’s Rocawear collection, which is licensed from Iconix Brand Group. Roc Apparel Group is owned by chief executive officer Sean “Jay-Z” Carter and several partners. The women’s Rocawear sportswear collection is licensed to a separate company, RVC Enterprises.

Mazza will also oversee Artful Dodger, whose license Roc Apparel Group assumed in October, with the first product coming to retail in spring. The Artful Dodger brand is a property of Scion LLC, a joint venture between Iconix and Carter.

Mazza is assuming many of the responsibilities of Michael Prendergast, the former group president of Roc Apparel Group, who left the company in October to become president of the men’s Chaps business at Warnaco Group Inc. Earlier in his career Mazza was president of the Akademiks and Prps brands, prior to which he held senior positions at Ben Sherman and Polo Jeans Co., which was then licensed to Jones Apparel Group Inc.

Rocawear rings up about $700 million in annual retail sales, including sportswear and other licensees in categories like fragrance, eyewear and underwear. Men’s product comprises about 60 percent of total sales.

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