LONDON — Rod Manley has been named chief marketing officer of Burberry, and will take up his new role on Jan. 7, the company said Thursday.
Manley joins Burberry from Calvin Klein in New York, where he was executive vice president, influence marketing and communications. He has previously held senior positions at Giorgio Armani and also worked at KCD.
He will lead all marketing, communications and creative media teams from London. He will report to Marco Gobbetti, chief executive officer of Burberry Group.
“Rod’s experience and expertise will be invaluable as we continue to strengthen the Burberry brand and position the business for growth,” Gobbetti said.
The last person to hold the cmo role at Burberry was Manley’s sister Sarah Manley, who had been with Burberry since 2001 and who left the company in August.
WWD reported earlier this month that Rod Manley was leaving Calvin Klein for personal reasons and to pursue another professional opportunity.
“Rod has been an incredible asset to Calvin Klein during his time with the organization. We wish him the absolute best in his future endeavors,” a Calvin Klein spokeswoman said at the time.
A seasoned communications figure, Manley joined Klein in 2015. Before that, he was senior vice president, communications at Giorgio Armani, where he worked for nine years, both in New York and Milan.