PARIS — Roger Vivier has appointed Violante Avogadro di Vigliano as its global marketing and communications director.

The announcement comes after the departure of the brand’s longtime global communications director, Cristina Malgara.

In the newly created position, Avogadro di Vigliano will oversee the marketing, digital, public relations and partnership strategies of the Tod’s-owned brand on a worldwide level.

She comes with 15 years of experience in the luxury market at brands including Gucci, Ralph Lauren Home and Montblanc, where for the past four years she was global director of public relations and the cultural foundation at the brand’s headquarters in Germany.