Saban Brands is reuniting its Paul Frank Industries brand with the original founder, Paul Frank.

Frank, an artist and designer, has joined Saban Brands as director of creative development. In his new role, he will work on bringing authenticity back to the PFI brand he founded, as well as assist with character development and other content for properties within the Saban Brands portfolio.

Frank created Julius the monkey — initially with Julius wallets in 1995 — and other members of the Paul Frank cast of characters. He went on to provide creative content for the brand, and had direction over product design, brand expansion and animation, among other areas. Frank also initiated co-branding opportunities, such as collaborations with artists, designers, actors and musicians on limited-edition products.

Saban Brands, owned by Saban Capital Group, acquired PFI in August 2010. PFI is owned under the Saban Brands Lifestyle Group umbrella.

Dan Castle, managing director of SBLG, said, “The global success of Paul Frank Industries is a true testament to the creativity of Paul Frank and his colorful imagination and quirky designs.”

Under Saban’s ownership, the brand has been repositioned from a character-content focus to a fashion line. The first kids’ apparel line — for spring 2016 — was presented during New York Fashion Week in September incorporating a circus backdrop. The line targets kids between ages 4 to 8. While Julius still has a presence via a monkey logo on select apparel offerings, he is no longer center stage.

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