Backstage at Fendi RTW spring 2019 show

MILAN – Italian eyewear manufacturer Safilo Group said Tuesday that David Anabitarte is joining the company as the firm’s Latin America vice president.

Anabitarte will succeed Andrea Busato, who was promoted to the role from within the company’s ranks last January. The executive will take up the role on Oct. 1 and he will be based in Mexico City.

Anabitarte, an eyewear industry veteran, has worked for more than 20 years in the Latin American market for Marchon Eyewear, where he has served as the company’s regional manager and most recently regional vice president.

Safilo's new Latin America vice president David Anabitarte.

Safilo’s new Latin America vice president David Anabitarte.  Courtesy Photo.

“Latin America is an important, strategic market for Safilo, and one of the most promising regions within the emerging markets,” said Angelo Trocchia, Safilo Group’s chief executive officer. “David [Anabitarte] will provide … a customer-centric point of contact for our local customers, as we need to be closer and closer to the local markets and their consumers.”

In line with its focus on the region, Safilo appointed Luca Dalla Zanna as its new Brazil country manager in August while over the last year the company has inked deals to expand its reach in the area, specifically in Paraguay and Colombia, where it partnered with local distributors Cepal and Kronotime, respectively.

As reported in July, Safilo Group posted a weak first-half performance. In the six months ended June 30, the adjusted net loss totaled 10.4 million euros, compared with a net loss of 6.6 million euros in the first half of 2017, and sales registered a 10 percent decrease to 492.2 million euros, dented especially by continued weakness in the U.S. and in Europe.

Safilo’s eyewear collections are designed and manufactured for a range of labels, including Dior, Fendi, Givenchy, Max Mara, Marc Jacobs, Polaroid and Carrera and Tommy Hilfiger, among others.

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