This story first appeared in the October 21, 2008 issue of WWD. Subscribe Today.

PARIS — Yves Saint Laurent Parfums announced Monday that Vincent Cassel will be the face of an upcoming men’s fragrance.

The scent will be available starting March 2. “An actor with a very strong personality, Vincent Cassel expresses a modern masculinity, which is charismatic, sensitive and virile,” the company stated. The French actor’s latest film project is two movies based on the life of gangster Jacques Mesrine. He has also starred in movies including “La Haine” and “Ocean’s Twelve.”