Temperley London Resort 2019

LONDON — Digital sales and marketing expert Sally Hughes has been named chief executive officer of Temperley London, the company confirmed Tuesday. She succeeds Patricia Sancho, who after five years in the business, has returned to her native Spain.

Temperley, whose London Fashion Week show will take place on Sept. 15, said Hughes will lead the company’s strategic expansion plans, working closely with founder and creative director Alice Temperley.

“She brings a wealth of experience in key strategic areas,” said Alice Temperley. “I am very excited that she has chosen to join Temperley London and looking forward to working closely with her to build the business together.”

Hughes has worked in senior finance and digital marketing roles at Net-a-porter and Google and led Glossier’s U.K. launch. A graduate of Oxford University, Hughes began her career at Innocent Drinks and Jack Wills in the commercial and finance divisions.

Hughes said she and Temperley “immediately bonded over our shared vision for Temperley London in the digital age, and I am honored to lead the brand at such an exciting time. I’m looking forward to bring my experience in high-growth, digital environments to the brand as we develop ambitious growth plans.”

The brand operates five stand-alone stores, including its flagship store on Bruton Street in London’s Mayfair, a bridal boutique in Notting Hill and units in Dubai and Qatar. Temperley London is distributed in more than 30 countries and more than 150 wholesale accounts.

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