VF Corp. chose Sandra Harris to take the mantle of chief information officer from Martin Schneider, who is set to retire at the end of the year after seeing the apparel company through more than a decade of technological change.
Schneider also served as a vice president of VF. Scott Roe, vice president and chief financial officer, said the last 11 years of Schneider’s leadership saw “tremendous business growth for VF and transformational change in retail through the rise of e-commerce and mobile shopping.”
In his cio role, Schneider has headed up global strategy for integrating technology with VF’s broader business objectives.
Schneider was VF’s first global cio, appointed to the role in 2006 after working for several years as an executive with Gillette.
Harris has been at VF for eight years, and currently serves as vice president of global business technology.
She will work with Schneider throughout the rest of 2017.
Before joining VF, Harris worked for over a decade in the construction products industry and early in her career was a public accountant.
“Sandra brings an excellent balance of technology, finance and business acumen to the cio position,” Roe said. “She is the ideal person to build on the successful foundation that Martin established and further elevate the use of technology to support VF’s global business growth objectives.”
The executive shift comes not long after VF laid out broader plans for change.
During a recent investor day, VF’s chief executive officer Steve Rendle said the company is planning to become more focused on consumer and retail experiences, and that includes plans to better utilize data analytics for decisions on new designs and how best to sell them.
Consumer data and insights culled over the last five years are also intended to be used for “customer loyalty management,” Rendle told investors.
He added that 2017 and 2018 will see a general reshaping of VF that will start to bear fruit in late 2019.
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