LONDON — Scotch & Soda is ramping up its executive team with three appointments. Karis Durmer will join the brand as chief executive officer Americas; Stephane Jaspar will become chief marketing officer, and Ludovic Le Gourrierec has taken on the role of chief commercial officer, a newly created position.
Durmer, Jaspar and Le Gourrierec have been appointed to support ceo Frederick Lukoff on global development and growth strategy, including expanding retail into new markets and developing new product categories.
Lukoff, who had previously worked with Jaspar at Stella McCartney, said the three join the company “as it enters a new phase of development with many exciting projects coming up.”
Durmer will be looking after Scotch & Soda’s North and South American regions. She was ceo at Altuzarra for the past eight years and also has a publishing background at Condé Nast.
Jaspar joins from Stella McCartney, and he will be responsible for marketing and communications. Le Gourrierec held roles at John Galliano, Lanvin and led Yves Saint Laurent men’s wear. At Scotch & Soda,, Le Gourrierec will be responsible for e-commerce, franchise and wholesale.