Scott Currie, vice president of global communications at Elie Tahari since 2009, is leaving the company. Currie oversaw global communications, marketing, strategic partnerships, brand associations, celebrity and social media for the brand. In the last few years, he also handled the company’s advertising campaigns, which were shot in the last two years by Steven Klein.
Currie helped elevate Tahari’s image in the fashion industry, which included five seasons of “Project Runway: All Stars.” During his tenure, the Tahari company expanded substantially, introducing handbags, accessories, men’s and home, while growing internationally. He helped organize Tahari’s 40th anniversary event in 2013, where a high school marching band opened the new Fifth Avenue store and Mayor Bloomberg proclaimed Sept. 4th Elie Tahari day. The celebration was hosted by the late Joan Rivers.
“Scott is a force in our industry,” Elie Tahari said Thursday. “He brought so much creativity, leadership and excitement to the company and I am so grateful to count him as my friend.”
Earlier Currie worked at the Susan Magrino agency, where he handled all luxury and fashion accounts, and Harriet Weintraub, where he oversaw the agency’s fashion PR accounts, which included Burberry under Rose Marie Bravo, Alfred Dunhill and Brooks Brothers. He has also worked for Universal Television, King World and three years produced “The Joan Rivers Show.”
Currie joined Tahari in 2008, left in 2009 for a short stint at Kenneth Cole Productions and returned that year to Tahari. Currie, who will leave Tahari at the end of the year, said he will reveal his plans at a later date.