By  on July 23, 2018

BEIJING — Former Land’s End boss Federica Marchionni will spearhead Chinese online retailer Secoo’s overseas expansion as its new chief executive officer for international and group chief strategy officer.

The appointment was revealed Monday by the leading premium lifestyle e-commerce platform. She will be based in Beijing, reporting directly to company founder and group ceo Richard Li. Marchionni has been consulting for Secoo since March.

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