Deborah Yeh has been promoted to the role of senior vice president of marketing and brand for Sephora, said Calvin McDonald, chief executive officer of Sephora Americas, on Wednesday.

Yeh joined Sephora in 2012 as vice president of marketing and has also led the retailer’s integrated marketing, media, public relations and events, loyalty and operations teams, all with a focus toward further building both the Sephora brand and creating opportunities for the wide range of beauty brands sold at Sephora, said McDonald.

In her new role, Yeh’s leadership responsibility will include supervision of the creative team, something that McDonald feels will enable a seamless partnership with the marketing division.

“Deborah is among the most talented brand marketing executives in the retail business today, and she has made enormous contributions to further enhancing what the Sephora experience represents for our clients,” McDonald said Wednesday. “She approaches her work with an outstanding vision, and she has motivated her teams to deliver campaigns that provide a terrific benefit to our brand and those we carry.” Yeh will continue to report to McDonald.

Prior to joining Sephora, Yeh served from 2008 to 2012 as vice president of marketing at Old Navy. Before Old Navy, she held the position of group manager at Target, where, as the first dedicated marketing planner for, she guided some of the retailer’s first interactive marketing efforts.