Sephora USA, based in San Francisco, has named Sharon Rothstein as senior vice president of marketing, succeeding Betsy Olum, who resigned in January after serving with the American perfumery chain since it was founded in 1998.

This story first appeared in the May 1, 2009 issue of WWD. Subscribe Today.

Meanwhile, in Paris, Jacques Levy, president and chief executive officer of Sephora Worldwide, has taken on the responsibilities of Sephora Europe. This is due to the departure of Renato Semerari, who, as reported, became president of Coty Inc.’s Coty Beauty division. Levy was also awarded the Chevalier de la Légion d’Honneur, France’s most prestigious award, on April 10.

In the U.S., Rothstein, who also was named to Sephora USA’s operating committee, will join the American retailer Monday. She has more than 20 years of marketing experience for a number of well-known brands. Most recently, she was a senior vice president of global marketing and merchandising at Godiva Chocolatier. She has also held marketing positions at Starwood Hotels and Resorts, Nabisco and Procter & Gamble.

Rothstein, who is charged with fashioning the company’s marketing strategy, is based in New York, with the expectation of moving to San Francisco. Among those reporting to Rothstein are Allison Slater, vice president of retail marketing, and Bernadette Fitzpatrick, vice president and creative director.