Sergio Rossi has tapped Laetitia Loffredo as its new global head of public relations.

Loffredo previously spent almost four years at Giorgio Armani — three in New York as public relations director and from November until now in Milan covering the role of global digital p.r. manager. He will directly report to Sergio Rossi chief executive officer Riccardo Sciutto.

For the footwear luxury label, which in December was acquired by European investment house Investindustrial from Kering, Loffredo will oversee public relations, as well as media and corporate communications.

“We are living a very exciting time of change and reconstruction at Sergio Rossi and we are happy to welcome Laetitia on board,” Sciutto said. “With her international experience and digital background she joins a team of innovative professionals who will help us build the Sergio Rossi brand of the future.”