PARIS — Shiseido said it has created a directorate general for sustainable development for its Europe, Middle East and Africa activity.

The move is in line with the ethical strategy fundamental to the company’s Vision 2020 corporate program that was instigated by Masahiko Uotani, company president and chief executive officer, Shiseido said.

Louis Desazars, president and ceo of the Shiseido European region, put in place the body charged with overseeing ethical practices in the EMEA zone.

Daniel Guillermin, who has been appointed ceo of sustainable development Shiseido Group EMEA, will run it starting July 1. For the past 15 years the executive has held the position of ceo of Shiseido International France.

“He will be responsible for leading and developing a strong and visible sustainable development engagement in the region and adopt a leading role regarding social, societal and environmental questions,” the company stated.

In his new position, Guillermin will report to Desazars and to Shiseido’s headquarters in Tokyo.

Guillermin will be succeeded in his current job by Hervé Ronsin, whose new title is to be ceo of operations EMEA starting July 1.

Shiseido has long been sustainable-minded. It was in March selected for the fifth consecutive year as one of the world’s most ethical companies by Ethisphere Institute.

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