By Pete Born
with contributions from Julie Naughton
 on July 27, 2015
Marc Rey

Marc Rey, who announced his departure from Coty Inc. a week ago, will lead Shiseido Americas with added global responsibility for Nars and Bare Escentuals.

Marc Rey, who resigned from a top post at Coty Inc. a week ago, has already resurfaced as president and chief executive officer of Shiseido Americas, effective Sept. 1.

Heidi Manheimer, who has been at the helm of Shiseido Cosmetics America as ceo for nine years and with the company for more than 15 , is resigning, effective Sept. 30.

In addition to his role as the regional head of Shiseido and Beauté Prestige International, Rey has been given global responsibility for Nars Cosmetics Inc. and Bare Escentuals as global strategic brand holder, the company said. The brand holders of Shiseido and BPI are based in Toyko and Paris, respectively.

Rey is charged with developing a strategic regional vision for Shiseido’s operations in the Americas, spot-investment opportunities and enhancing the company’s operational structure and organizational synergies in the region, while focusing on Shiseido’s prestige positioning.

In addition to the U.S., where Rey will oversee Shiseido Cosmetics America, Beauté Prestige International USA, Nars and Bare Escentuals, he will also be responsible for subsidiaries in Canada and Brazil.

Rey will report to Masahiko Uotani, president and ceo of the parent Shiseido Co., Ltd. in Tokyo, who praised Rey’s “deep and wide beauty knowledge, his experience operating simultaneously in a regional and global brand leadership capacity in a matrix organization, and his motivational, inspiring leadership.”

Rey said, “my unwavering priorities will be to grow each of the dynamic and unique brands in the Shiseido portfolio, and to use all of my experience and energy to help write the next chapter of this prestigious company.”

His last post was president of Coty USA and senior vice president of North American business. He is expected to remain in that position until the end of August.

Rey is the latest senior executive to exit Coty this year, following chief communications officer Catherine Walsh, who resigned in January after 14 years with the company, and chief marketing officer Steve Mormoris, who left recently.

Rey joined Coty in January 2013 as president of Coty Prestige U.S., and regional vice president of Coty Prestige North America. Prior to that, he was president of the International Designers Collection at L’Oréal USA, president of Giorgio Armani Beauty U.S., and ceo and managing director for YSL Beauté in the U.S.

Uotani thanked Manheimer for her “outstanding leadership” and praised her as “an exceptional, passionate leader” and a “pioneer” who built the company to a number-five ranking in the U.S. skin-care business and  a number-one spot in sun care. “Her contributions and stewardship have had a transformative impact on SCA’s business and brand name in the U.S.,” he said, adding that she spearheaded the launch of shiseido.com and e-commerce for the Clé de Peau Beauté brand, while driving and achieving profitability for the U.S.

“I am proud of what Shiseido Cosmetics America has accomplished in the U.S. beauty industry and where the brand stands today, not only in terms of sales and market share growth but also our product innovation and popularity,” said Manheimer.

She joined Shiseido Cosmetics America as general manager in September 2000. Prior to that role, she had served as general manager of Beauty.com and as the vice president and divisional merchandise manager for beauty at Barneys New York.

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