Il Bisonte's new ceo Sofia Ciucchi with founder Wanny Di Filippo.

MILAN — Italian leather goods label Il Bisonte has named Sofia Ciucchi chief executive officer.

A graduate in economics from Milan’s Università Bocconi, Ciucchi spent over 20 years at the Salvatore Ferragamo group, rising to the role of vice general director in 2012.

Founded in Florence in 1970 by Wanny Di Filippo, Il Bisonte was acquired by private equity fund Palamon Capital Partners in June 2015. It has set about revamping the brand and, with the appointment of Ciucchi, intends to further strengthen Il Bisonte’s presence worldwide, starting with bolstering its distribution in Japan.

“I believe in the potential of this brand, in its quality and in the value of its product, which is refined, functional and timeless,” Ciucchi said, referring to the label’s signature Made in Italy handcrafted leather goods.

“Our goal is to enhance the innovative, visionary and unconventional spirit of Il Bisonte, which has a 45-year-long heritage and a charismatic founder, ambassador of the brand in the world,” she added.

In 2016, the brand registered sales of 21 million euros, or $22 million at current exchange. It counts more than 50 stand-alone stores worldwide, in addition to being distributed in 120 multibrand stores.