Julien Soyez.

PARISSonia Rykiel has appointed Julien Soyez as chief communication and marketing officer, effective immediately. He will be in charge of brand image, public relations strategy, digital activities, advertising and customer relationship management.

Soyez joins the French fashion house from Marc Jacobs, where he was communications director for Europe and the Middle East. He previously held positions at Louis Vuitton.

“Julien, who has a perfect knowledge of the fashion industry and the evolution of society trends, will work very closely with Julie de Libran, our artistic director,” said Jean-Marc Loubier, chief executive officer of First Heritage Brands, which owns the Rykiel label alongside Delvaux and Robert Clergerie.

Soyez has a master’s degree in communications, media and sociology from Paris-Sorbonne University, according to his LinkedIn profile.