Souri Kim is joining Alexander Wang as vice president of public relations and retail marketing. This is a new role at the company, in which Kim will oversee p.r. for all product categories and supervise retail marketing. He will report to Tanja Ruhnke, vice president of global branding and communications, and starts April 5.

Most recently, Kim was vice president of p.r. and communications at Moda Operandi. Prior to that, he was senior publicity director at KCD New York for seven years, and has also held positions as fashion market director at Details and publicity manager at Barneys New York.