Robert Iorio has joined Southern Tide as chief financial officer. Iorio was formerly vice president of finance and cfo for VF Corp.’s Imagewear Coalition, where he oversaw the Image Workwear division, which includes Red Kap and Wrangler Workwear, as well as the global licensed sports division for the company.

Southern Tide chief executive officer Christopher Heyn said Iorio “has a solid understanding of our business, and his experience with driving profitability and intelligently structuring finances will serve Southern Tide well, leading to major growth in the coming years.”

The Southern Tide brand was founded by Allen Stephenson, a 23-year-old entrepreneur from Greenville, S.C., and its signature product is a Skipjack Polo.

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