As part of the effort to grow its already sizable skin-care business globally, the Estée Lauder brand has named Marie-Pierre Stark-Flora as senior vice president of global marketing.
Stark-Flora replaces Charisse Ford in the role and will report to Jane Hertzmark Hudis, global brand president for the Estée Lauder brand. She begins work Oct. 6.
Stark-Flora founded and was most recently the chief marketing officer of Iluminage, a skin-care device company created through a joint venture between Unilever and Syneron Medical. She has also served as vice president of global marketing development for Kiehl’s Since 1851, where she overhauled the brand’s product portfolio and launched more than 80 new products. She has also held senior marketing positions at L’Oréal on the Giorgio Armani, Ralph Lauren Beauty and Helena Rubinstein brands.
In her role at Estée Lauder, Stark-Flora will be responsible for leading the brand’s global marketing strategy for luxury skin care, skin care, makeup and fragrance, as well as consumer engagement strategy including digital marketing and media planning.
“We’re accelerating our leadership in skin care, and Marie-Pierre is extremely strong there,” said Hudis, noting that Stark-Flora has global experience across all the categories she’ll be overseeing. “Skin care is a key part of our portfolio globally, particularly in Asia. We have brands within brands of skin care. Marie-Pierre brings the background to be successful in the area, and is a strategic marketer. And not only does she have experience with major corporations, she has a very entrepreneurial spirit, as was demonstrated with her role at Iluminage.” Hudis said that devices are not in the immediate future for the Lauder brand.