NEW YORK — Stefani Greenfield is joining The Jones Group as chief creative officer, WWD has learned.

This story first appeared in the November 17, 2011 issue of WWD. Subscribe Today.

Greenfield will report to Richard Dickson, Jones’ president and chief executive officer of branded businesses. She will start at Jones on Nov. 29.

While few details of her responsibilities were available, Dickson oversees Jones brands like Jones New York, Nine West, Anne Klein and more recent additions such as Stuart Weitzman, Robert Rodriguez and Rachel Roy, as well as B Brian Atwood and Rachel Rachel Roy.

Greenfield is best known for building the Scoop NYC chain of stores, but she left the retailer more than three years ago. She started her career in the late Eighties at DKNY during the brand’s launch period, then joined Esprit as vice president of design and merchandising. Greenfield co-founded Scoop NYC in 1996 and grew it into a chain of more than 15 units. After leaving Scoop, she launched consulting firm My Next Act in 2008. Since then, she has worked on several new projects, including Curations for HSN and the Theodora and Callum brand. Her future at those brands now that she will be joining Jones could not be learned at press time.

“Stefani Greenfield is a proven industry expert with an exceptional eye for product,” Dickson told WWD on Wednesday. “She exudes style and she has a connection to culture.” Dickson didn’t elaborate on specifics but said that the hire fits in with the company’s strategy for growth, for which he has been assembling a team of executives. “It is one of my top priorities, infusing modern, talented, energetic people into this company,” Dickson said.

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