NEW YORK — “I am really excited because I am wearing the first Cradle to Cradle certified dress,” said actress Alysia Reiner of “Orange is the New Black.”
“And the reason Fashion Positive is so important is that I am very outdoor furniture fabric right now. I wish I were kidding, it’s a little itchy. But next year thanks to you all, I’ll be wearing something absolutely fabulous.”
“And just as short,” added her husband, actor David Basche.
Reiner and Basche were among the award presenters for the second annual Cradle to Cradle Innovation Celebration at Gotham Hall Friday night, emceed by Thomas Roberts, host of MSNBC’s “Way Too Early.”
The organization administers the Cradle to Cradle Certified Product Standard, a systematic approach to continual improvement that looks at a product through five categories — material health, material reutilization, renewable energy and carbon management, water stewardship and social fairness. A product receives an achievement level in each category — Basic, Bronze, Silver, Gold, or Platinum — with the lowest achievement level representing the product’s overall mark.
New this year was Fashion Positive, bringing the fashion world into the group’s large umbrella of product sectors, from packaging and building supplies to interior design and health and beauty, as well as apparel, shoes and accessories.
As Reiner noted, future outfits will be much more fashionable thanks to several collaborators participating in the launch — Stella McCartney, Loomstate, Saitex, G-Star and Under the Canopy/Portico with Michael Stars. Each will create a capsule collection within Cradle to Cradle’s gold-level category and work with a consortium of suppliers approved by the initiative.
“I guess this falls into the area of be careful what you wish for,” said Marci Zaroff, president and chief merchandising officer of Under the Canopy/Portico. “But I’ve been working toward this for 20 years.”
Amber Valletta, who is on Fashion Positive’s advisory board, said, “We’ve all heard the terms sustainable fashion and eco fashion, but what does it all really mean? Tonight we are learning how Cradle to Cradle design methods can truly define what we mean when we envision a world where stylishly, responsibly made fashion is the norm. I am committed to the mission that Cradle to Cradle is putting forward. I’m proud to be joining a remarkable group of people who are leading our Fashion Positive initiative tonight.”
Fashion Positive’s aim is to pave the way for a “healthy” fashion future, using high-quality materials, products and processes that make a positive impact on the environment, the economy and society.
McCartney, addressing the crowd via video, said she was proud to be part of the “pioneer brands” in Fashion Positive.
“We’ve always thought this way from day one,” McCartney said of her company and the group’s mission. “It’s all about being responsible in what we do in luxury.”