Gabriele Maggio

LONDON — Gabriele Maggio has been named chief executive officer of Stella McCartney as the brand begins its new partnership with minority owner LVMH Moët Hennessy Louis Vuitton, WWD has learned.

Maggio was most recently general manager of Moschino, and left that company last month. He previously held several senior executive and board level positions at both Gucci and Bottega Veneta. He succeeds Frederick Lukoff, who left Stella McCartney in June after a decade at the helm. Lukoff is now ceo of Scotch & Soda.

“Gabriele joins Stella McCartney at an incredibly exciting moment as the brand embarks on the next chapter of our journey,” said McCartney. “As a brand, we continue to drive the most relevant agenda in fashion, and with Gabriele joining the team we can all look forward to realizing the brand’s enormous potential.”

He will take up his role on Oct. 21 and be based at the Stella McCartney headquarters in London, working alongside the designer and the rest of the senior leadership team.

Maggio joins at a pivotal time for the McCartney brand: Last summer, the designer also become a special adviser to LVMH chairman and ceo Bernard Arnault, and the executive committee members, on sustainability.

During Paris Fashion Week, McCartney made her first public appearance alongside LVMH executives, exhorting the French luxury conglomerate to become part of the global conversation about climate crisis during an event called “Future Life.”

During the event, the group revealed it was launching a raw materials sourcing charter for animal products such as fur and leather. By 2025, LVMH will ensure full traceability for animal products, compliance with the most advanced animal welfare standards for 100 percent of raw materials, and a reduction in the environmental impact of the processing of all animal-based materials, it said.

The group also touted its progress on meeting its 2020 targets for reducing carbon dioxide emissions and using renewable energy, saying CO2 emissions fell by 16 percent between 2013 and 2018, even as its revenues increased from 29 billion euros to 47 billion euros.

In an interview last month in Milan, McCartney said: “The magnitude of what we could do together is quite game-changing. These things don’t happen overnight and, sadly, we don’t know if we have enough time to change for our children. All I know is that the opportunity is there now.”

She said she could not be “more excited, ready and equipped” to deliver for Arnault.

“There is a lot of conversation still to be had, a huge amount of learning still to be done. We are merely scratching the surface. I find a new challenge every single day. These things don’t happen overnight, but — possibly — we need to speed it up just so we have more nights on planet Earth,” said McCartney.

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