Hugo Boss RTW Spring 2019

Hugo Boss is making a change at the top of its American division.

Anthony Lucia, president and chief executive officer of Hugo Boss Americas, will step down from the position and exit the company on Dec. 31. He will be succeeded in that role by Stephan Born, currently managing director of Hugo Boss Northern Europe, Middle East and India. Born will assume his new role on Nov. 1.

A spokesperson said the overlap is to ensure a smooth transition at the company. No reason for Lucia’s departure was given. He has held that position for the past three years. Before that, he was ceo and managing director of North America for G-Star.  He has also served as ceo of Escada, according to his LinkedIn profile.

Hugo Boss said only that the company thanked him for his “significant contributions to the development of Hugo Boss Americas during his tenure” and wished him well “for his professional and personal future.”

The company said Born brings “many years of experience across wholesale and retail as well as profound knowledge of the business needs of the market.” Born has spent the past decade at Hugo Boss in a variety of regions, including Spain and Portugal, London, the U.K. and Ireland. He will report to Mark Langer, ceo of Hugo Boss AG in Germany.

“I’m very pleased to take on this role within Hugo Boss at this time,” Born said. “The dedication and passion of all employees for our company will continue to drive us forward on the path to success.”

The company has been struggling in the American market as evidenced by the 3 percent drop in sales in the U.S. that the company posted in the second quarter. In the first quarter, sales were down 8 percent in the region.

Yves Müller, chief financial officer, said in August when reporting results for the second quarter that business in America “has not been as good as we had expected. It’s no consolation that our competitors in the U.S. are also having a hard time. It just shows how difficult the American market is right now. For one thing, it’s very discount intensive. We could only partially avoid this trend.”

Müller said mild improvements in the U.S. were expected in the second half.

Overall, Hugo Boss reported a 2 percent rise in currency-adjusted sales to 675 million euros and operating profit, or earnings before interests and taxes, up 3 percent to 76 million euros. The company now expects sales overall to grow between 4 and 5 percent until the end of the year and EBIT to grow between 7 and 8 percent.

The company declined to comment further on the personnel change on Monday.

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