LONDON — Stephanie Phair has stepped down as president of The Outnet amid a management reshuffle in the wake of the merger at Yoox Net-a-porter Group.
Phair spent more than six years building The Outnet into a profitable business that saw revenue grow 30 percent last year to more than 100 million pounds, or $152 million, with high double-digit sales growth expected in the current year.
She also sat on the executive team for the Net-a-porter Group for seven years, helping to shape strategy at the group level.
Although it started life as an outlet business for Net-a-porter, The Outnet rapidly developed an identity of its own, with a dedicated team that bought inventory directly from the brands.
Under Phair, the site launched the private-label collection Iris & Ink and undertook special projects with brands such as Oscar de la Renta. The designer created a capsule collection for The Outnet, reworking classic styles from archived fabric.
“Very early on, we realized the outlet-only offer was not going to cut it — it just wasn’t compelling enough…So we realized we had to supplement our stock,” Phair said during the inaugural WWD Digital Summit in London in 2013. “Brands also started to realize they couldn’t pretend that side of the business didn’t exist anymore — and they had to embrace it.”
Phair will be succeeded by two of her colleagues — Shira Suveyke, vice president, global buying director of The Outnet, and Andres Sosa, the site’s global sales and marketing director. The company said the two would take up a “joint leadership role,” working closely to maintain the site’s success.
Ian Tansley, managing director of Mr Porter, has also stepped down, and will be succeeded by Toby Bateman. He joined Mr Porter in 2010 as buying director, and the company said he has played a “pivotal role” in the launch and ongoing growth of the site.
Alison Loehnis, president of the Net-a-porter Group, called Phair’s and Tansley’s contributions to the business “remarkable.” She added that both leave “a very strong management team in place.”
Adrian Evans, director of strategy at the Net-a-porter Group, has been appointed to the role of commercial director. Evans joined Net as head of planning and analysis and was made group financial controller prior to being appointed director of strategy, working on the launch of The Outnet, Mr Porter and Porter magazine.
Lea Cranfield has been named merchandising director for Net and Mr Porter. She joined the group as head of merchandising for Mr Porter and in her new role will be “instrumental in leading the development of the full-price product offer for the wider group,” the company said.
The new appointees will report to Loehnis. It is understood there were no layoffs linked to the management changes, and that head count has remained more or less the same.
At the Yoox Net-a-porter Group level, Naomi Hewitt has been named director of people and organization. She joined Net in 2003 as head of human resources, where she grew the people and organization structures from 40 to 2,500 employees across three continents.
Paul Brennan will step up to the role of deputy director of the post-merger integration and operational excellence. He previously led The Net-a-porter Group merchandising and retail functions globally, and more recently was responsible for the strategic integration of retail activities across the entire group.
“Their talent, experience and significant accomplishments have been instrumental in delivering a world-class e-commerce experience to our brand partners and customers,” said Federico Marchetti, chief executive officer of Yoox Net-a-porter Group. “Our commitment remains to ensure we have the best people in place across the business as we continue with the integration process.”
The merger took place last month, with the new company listed on the Milan stock exchange in early October.
Earlier this month, YNAP said pro-forma adjusted net profits in the nine months ended Sept. 30 jumped 50.4 percent to 32.4 million euros, or $36 million.
Pro-forma revenues climbed 32.2 percent to 1.2 billion euros, or $1.3 billion. At constant exchange, sales grew 21.5 percent.