Steve Zawada has been named senior vice president and general manager of eloquii by The Limited, the new plus-size division.

Zawada joined The Limited in 2006 from Abercrombie & Fitch Co., where he led the men’s pants and shorts divisions for A&F, A&F Kids, Hollister and Ruehl. At The Limited, he has served as merchandise manager, handling various categories in the production and merchandising areas. He was named vice president of apparel in 2009.

Eloquii launched online in October at and is considering opening stores next year. The division targets professional women, 25 to 34 years old, just as Limited does.

Zawada, who is based in Columbus, Ohio, reports to Linda Heasley, chief executive officer of The Limited Stores.

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