Evine Live Inc. has named Sunil Verma its chief digital officer.

Verma has more than 20 years experience in the retail sector, Evine said. His past positions at Macy’s, The Children’s Place, Ideeli.com and Vineyard Vines. In his most recent position as chief information officer for Vineyard Vines, Verma helped drive the retailer’s mobile strategy and customer data initiative.

Bob Rosenblatt, chief executive officer, said, “Sunil is a pioneer in digital commerce, and as the industry continues to evolve, has proven himself to be a visionary who bridges the gap between new technologies and our increasingly sophisticated customer.”

Verma said, “Evine is in an extremely dynamic space at the confluence of television shopping and e-commerce.”

In his new role at Evine, Verma will oversee the company’s technology, e-commerce operations and digital marketing teams.

Evine is a digital commerce firm. It offers proprietary and name brands directly to consumers via television, online and on mobile.