Target Corp. went outside its ranks to replace Michael Francis, naming former Gap Inc. executive Jeffrey J. Jones 2nd as executive vice president and chief marketing officer.

This story first appeared in the April 3, 2012 issue of WWD. Subscribe Today.

Jones, 44, was most recently a partner and president of McKinney, a Durham, N.C., ad agency. Prior to that he was executive vice president and chief marketing officer at Gap, responsible for marketing strategy, retail store design, store experience and consumer communication.

“Marketing is a key differentiator for Target and I am confident that under Jeff’s stewardship, we will continue to build on our long history of surprising and delighting our guests,” said Gregg Steinhafel, Target’s chairman, president and chief executive officer.

Francis, who had been key in shaping Target’s mass-to-class appeal, became president of competitor J.C. Penney Co. Inc. in October and is helping ceo Ron Johnson reinvent the company.

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