LONDON — Veteran retail strategist John Hoffman has joined The Communications Store as executive chairman of the London-based public relations, brand development and marketing agency.


Hoffman has held board and management positions at companies including Selfridges and Le Printemps, and has helped to advise and build brands including Nicholas Kirkwood and Charlotte Tilbury.


He joins TCS in its 20th anniversary year, and will work directly with board members Daniel Marks, Tom Konig Oppenheimer, Mark Golledge and Julietta Dexter.


TCS operates across the beauty, lifestyle, travel and fashion sectors, with clients ranging from Investec and Rolls Royce to Max Mara and Edun.


“As we work more and more globally with our brands in all areas from advertising campaigns through to e-commerce, from reputation management to global digital strategies, an external pair of eyes with deep industry knowledge is no doubt going to challenge us, make us more efficient, and encourage us to seek exciting opportunities for the company, its clients and its people,” said Dexter, founder and director of TCS.

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