TechStyle Fashion Group, whose brands include Fabletics, Savage X Fenty, JustFab, ShoeDazzle and FabKids, has a new president of global fashion brands.

The company didn’t have to extend its search too far, hiring Laura Joukovski, who previously served as its chief media officer.

In her new role, Joukovski will be leading JustFab, ShoeDazzle and FabKids, as well as continuing to oversee all global media and customer acquisition strategies across TechStyle’s portfolio.

“Laura’s success at TechStyle Fashion Group is rooted in her ability to perfectly blend the art of creative marketing with the science of return on investment. That combination has proven to be a winning formula across our brands, resulting in continued growth since she joined the company,” said Adam Goldenberg, cofounder and co-chief executive officer. “I’m delighted to recognize her success in this new role and I am confident our Global Fashion Brands will benefit significantly from her leadership.”

In her six years with TechStyle Fashion, Joukovski has held a number of management roles, including chief operating officer of FabKids, general manager of Fabletics, and senior vice president of global media and analytics. In her most recent tenure as chief media officer, she oversaw a global customer acquisition budget of $125 million across TechStyle’s portfolio of brands. She also played a key role in the development of TechStyle’s expert services group, having built the company’s data-driven media buying and global analytics architecture.

Joukovski joined TechStyle following the company’s acquisition of FabKids, where she was on the founding team and served as chief operating officer and chief financial officer. She began her career as a consultant at Booz Allen Hamilton, before joining Levi Strauss & Co. as director of supply chain financial planning and analysis.

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