Ted Marlow has returned to Urban Outfitters Inc. as chief executive officer of the Urban Outfitters Group.

This story first appeared in the February 3, 2012 issue of WWD. Subscribe Today.

The announcement Thursday evening confirmed a WWD.com report earlier in the day that Marlow was returning to the company.

Urban Outfitters Inc. operates the Anthropologie, Free People, BHLDN, Terrain and Urban Outfitters brands. Marlow will be responsible for the Urban Outfitters brand globally.

“We are excited to have Ted rejoin our Urban team,” said Richard Hayne, ceo. “Ted is an exceptional leader with great vision and has an intimate knowledge of and appreciation for the brand.”

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Marlow was president of the Urban Outfitters brand from 2001 to 2010. Under his leadership, the retailer grew to more than $1 billion in revenues, opened more than 100 stores in the U.S., expanded the brand into Canada and Continental Europe, and grew its direct-to-consumer businesses. There are 194 Urban Outfitters stores in the U.S., Canada and Europe. Most recently, Marlow was at the Indigo book chain in Canada, which he left at the end of January.

The Philadelphia-based Urban Outfitters has been trying to reverse a yearlong decline in profits and negative comparable-store sales. In the third quarter ended Oct. 31, the last quarter reported by the company, profits declined 31 percent amid deteriorating margins. Net sales in the quarter increased 6 percent to $610 million, compared with $573.5 million in last year’s third quarter.

Last month, Glen Senk stepped down as ceo of Urban Outfitters Inc. to join David Yurman as ceo, and was succeeded by Hayne, Urban Outfitters’ founder.

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