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CANNES, France — Call them the after parties.

Well into the night, the Croisette kept hopping here thanks to events that began percolating once the doors of the Palais des Festivals were firmly locked during the six-day Tax Free World Association (TFWA) annual meeting.

The highest-profile guest — Colin Powell, the former U.S. Secretary of State — attended the opening cocktail on Oct. 26, prior to making a keynote speech the following day.

“I know WWD very well,” he said, explaining that’s not only because he’s a native New Yorker but also since both of his parents worked in the garment industry.

“My mother was a seamstress; she did piecework,” he explained. “My father was a shipping clerk. So I grew up kind of knowing that business. Daddy…would always manage to get my sister down to the factory, and she would be outfitted nicely. Low prices. And every Friday night, our mother would come home with tickets.

“When you did piecework in those days, every time you sewed a sleeve or whatever your job was, you clipped off a little ticket…and you brought it home,” he continued. “At the end of the week you counted them. I still have images of her sitting at the dining room table counting those little strips of paper, putting a rubber band around them. Because that’s what she would take downtown to the factory Monday morning. That’s how she got paid.”

Powell said these days he is back in New York, spending time at City College, where a school was named after him.

“My real passion is young people and education,” he explained.

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Also during the most recent TFWA session in Cannes, GlamGlow threw a party with a sweeping vista on the waterfront. The mud-based treatment brand is currently sold in travel retail, through operators such as World Duty Free and Gebr. Heinemann, and on airlines including British Airways, Finnair, Alitalia and Aeroflot.

The label has been seeing some dazzling results. It became the number-one skin-care brand in Sephora China within 30 days of its launch there, for instance, according to Glenn Dellimore, joint chief executive officer and co-founder of GlamGlow. “In Sephora U.S., our Supermud product [launched in January 2012] became the number-one selling skin-care product of all time in Sephora history for their Hot Now program. And it remains the number-one selling skin-care product every single month.”

GlamGlow ranked first within its first 30 days in Douglas in Germany, too. And the list goes on.

“There’s a lot of really good news,” said Dellimore.

In Cannes, the company was meeting with the lion’s share of its 34 distributors, plus speaking with prospective sellers for new markets — such as India, Bangladesh and Japan.

GlamGlow was showing distributors its newest product, due out starting in January 2015 exclusively in Sephora U.S.

“We’re launching the world’s first mud-to-foam daily cleansers,” said Dellimore.

Ever the irrepressible salesman ready to cast the spotlight on his product and ham it up in the process, Dellimore sauntered into a bathroom to show how the new product, called Supercleanse, works — on his own face.

He called it “a good photo opportunity.”

Speaking of the new product, he explained: “It has all the ingredients that you need to treat the skin, and then as it turns into foam it cleanses. It cleans out any dead skin or dirt.”

“You’re not washing your face again?” demanded Shannon Dellimore, his wife and the other half of GlamGlow top brass, entering the bathroom. “He washed his face probably 20 times so far. But the great thing is that [the product] doesn’t strip your skin.”

GlamGlow will also be launching on Jan. 1, in Nordstrom and Lord & Taylor stores.

On the party circuit, as well, was Art & Fragrance showcasing at its cocktail two new Lalique creations — Living Lalique women’s fragrance and Noir Premier Lalique, a line of five scents. Bentley Infinite was also being introduced.

Silvio Denz, chairman of Art & Fragrance, said that he’s been restructuring Lalique since 2011 to make it into a more of a lifestyle brand.

“What has grown is the fragrance [business],” he said, explaining whereas it used to make just about one fourth of the brand’s total sales, it now generates approximately 75 percent. “We have tripled the turnover in the fragrance business. And it’s still going stronger every year.”

For its part, INCC held an event to launch its first collection of Mercedes-Benz fragrances, called Mercedes-Benz VIP Club. Created with five master perfumers from Firmenich, each scent in the quintet is from a different olfactive family.

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