Diane Ellis, currently president and chief operating officer of Brooks Brothers, will become chief executive officer of The Limited on Aug. 26.

This story first appeared in the August 8, 2013 issue of WWD. Subscribe Today.

At Limited, which is owned by Sun Capital Partners, Ellis succeeds Linda Heasley, who became ceo of Lane Bryant last February.

At Brooks Brothers, Ellis oversaw information technology, human resources, retail and outlet stores, planning and allocation, product development, sourcing, supply chain, e-commerce and finance. Earlier, she was a founding partner of Lighthouse Retail Group, managing director for the retail strategy practice at PricewaterhouseCoopers and director of merchandise planning, allocation and inventory control at Filene’s. Ellis also served in merchandising, planning, strategy, buying and store management roles at Marshalls and Joseph Horne’s department stores.

“Diane’s expertise in consumer behavior, branding and store operations will add energy and momentum to the exciting initiatives underway at The Limited,” said Scott King, senior managing director of Sun Capital and board member of The Limited.

The 259-unit, 50-year-old Limited plans to open four outlets and eight regular stores this year, and has added 68 stores since 2008. The chain specializes in work and weekend private-label sportswear.