Nicolas Frechette has been named senior vice president and general merchandise manager of The Limited, the Columbus, Ohio-based retailer said Thursday.

“Nicolas has experience and strengths in balancing the development of a strong merchandise strategy, customer desires and measurable financial objectives,” said Linda Heasley, chief executive officer. “Nicolas is a proponent of partnering and is anxious to do so with his merchandise team, our design team and the many other business partners he will have.”

Frechette, who will report to Heasley, will start his new job on May 21.


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Previously, he was vice president of global retail merchandising for all BCBG Max Azria Group brands, both domestic and international. He was responsible for retail, factory, franchise stores and e-commerce for BCBG Max Azria, MaxAzria, BCBGeneration, BCBG Runway, Hervé Léger, Max Rave and Lola.

The Limited operates more than 240 mall locations in the U.S.

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