PARIS — Marc Jacheet has been named president of France and Benelux for Tiffany & Co. He started this week.


Jacheet joins the American jeweler from Louis Vuitton, where he had been communications director, Northern Europe.


Before that, Jacheet was international director of marketing and communications at Moët & Chandon, a Champagne firm which, like Vuitton, is owned by French luxury giant LVMH Moët Hennessy Louis Vuitton.


Jacheet has also held senior marketing and brand management positions at Danone and Unilever.


At Tiffany, he succeeds Agnès Cromback, who has left the company.


Jacheet joins Tiffany & Co. at a high-profile time: The jeweler plans to open a European flagship on the Avenue des Champs-Elysées in Paris in 2014.


As reported, the 10,000-square-foot unit on the famed thoroughfare will be located in a corner townhouse at number 62.


Tiffany’s links with Paris stretch back to the 19th century, when it became the first American company to win an award for the excellence of its silverware at the Paris World’s Fair in 1867.


The jewelry and silverware firm opened a store on Rue de la Paix here in 1999. It also operates a boutique in Nice, and corners at Printemps and Galeries Lafayette department stores.


There are also Tiffany boutiques in Amsterdam and Brussels.