L’Oréal Paris has named Tina Fey as its new face of Garnier skin care.

Fey, who had been the face of Garnier Nutrisse hair color since 2011, will endorse the Garnier Ultra-Lift skin-care line, with a focus on new products, and will be featured in April 2014 across national TV and print advertising.

“Tina Fey has been an enormous success for us,” wrote David Greenberg, president of Maybelline New York, Garnier and Essie, in a statement. “Tina’s personality, beauty and approachability resonate with our consumer, and we are thrilled to keep her in the Garnier family.”

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