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MILAN — What does the future hold for fashion journalists? For several, luxury brands is the answer.

Following the recent move of U.S. editors to fashion houses, including for example former Vanity Fair fashion director Michael Carl now at Hermès as vice president of press and influence, Tod’s Group has tapped Michele Lupi as its first men’s collections visionary. The appointment is effective Dec. 1.

This is a new role for the company, who specified in a note that Lupi, a veteran in the Italian fashion magazines industry with a past as editor in chief of GQ, Rolling Stone and most recently Icon, will be part of a new team dedicated to the development of the Tod’s Factory project. Tod’s Group didn’t reveal additional details about Lupi’s position, but hinted at the fact that this won’t be the only “unconventional” appointment for the Tod’s Factory.

“We are bringing in-house people open to the ideas of the current world and in sync with the times, who at the same time are strongly focused on our DNA, rooted in Made in Italy lifestyle and quality. The goal is to surround ourselves with professionals with an international vision, who can contribute to the development of the group and of its recent initiatives,” stated the company.

Diego Della Valle and Alessandro Dell’Acqua  Courtesy

“I’m ready for a new adventure: I’m very happy of this new role at Tod’s Group, which has always promoted Made in Italy and which stands out from the crowd with the excellence of its quality and its ability to innovate,” said Lupi, who also thanked Mondadori executives and his staff at Icon “for four years of creative freedom.”

As reported in February, Tod’s Group is revamping its business model and launching a project called Tod’s Factory, in a reference to Andy Warhol. In a system mirroring the streetwear drop, it will release a mix of capsules and limited editions in collaboration with designers and friends of the house.

During the latest Paris Fashion Week, Tod’s unveiled the first chapter of this adventure with the release of a capsule collection designed by Alessandro Dell’Acqua. The capsule consists of nine shoe styles and seven ready-to-wear pieces in three colorways — pink, black and tan — and will hit stores from mid-November, the brand said. It includes variations on its signature driving shoes such as pointy-toed moccasins with a velvet bow, or stretch ankle boots with curved heels.

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