Looks from Matchesfashion.com's fall 2018 press day

LONDON – Apax Partners is putting its stamp on Matchesfashion.com, shaking up management with a series of hires, all of whom will report to Ulrich Jerome, chief executive officer of the online retailer.

As reported, Tom and Ruth Chapman, who sold the business to Apax Partners last September in a deal valuing the company at an estimated $1 billion, have been easing out of their day-to-day roles and are now consulting for the retailer.

Matches has named Tom Athron chief operating officer. He joins from Britain’s John Lewis Partnership, where he sat on the board and served as group development director. He has been charged with scaling the business globally and will oversee e-commerce, logistics and customer experience functions, and studio teams.

Lea Cranfield has been named commercial director, and joins from Yoox Net-a-porter Group, where she oversaw merchandising for Net and Mr Porter. She will lead the buying and merchandising teams, and focus on commercial strategy across women’s, men’s and the in-house label Raey.

Prior to joining Net, Cranfield was merchandising manager at Liberty and head merchandiser at Comme des Garçons.

Kim Hartlev has been named chief technology officer and joins from Sainsbury’s supermarket, where he held a similar role. He has worked at BlackBerry, Movirtu and Mobilethink.

Jerome said the appointments “round off a year of strategic investments” that will help continue momentum at the company. After opening a 24,000-square-foot creative studio in east London last summer, Matches plans to move to a new logistics center that will quadruple the size of its current facility.

As reported last week, Matches will open 5 Carlos Place, a new experiential retail townhouse and broadcasting hub, in September.

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