Charlotte Blechman joins Tom Ford as chief marketing officer.

Tom Ford International has hired Charlotte Blechman as chief marketing officer, effective Jan. 30.

This is a newly created role, in which Blechman will oversee global marketing and communications, public relations, advertising, visual display, CRM, events and digital and social marketing. Her hire comes after Cori Galpern, Ford’s senior vice president of communications, left the company earlier this month. Blechman will report directly to Tom Mendenhall, the brand’s executive vice president and chief operating officer.

Blechman joins the company from Barneys New York, where she was executive vice president of marketing and communications. She and Ford go back to his tenure at Gucci. Blechman first joined Gucci in 1995 and was promoted to director of worldwide celebrity relations in 1998. In 2001, she transitioned to Gucci Group’s Yves Saint Laurent division as vice president of public relations under Ford, eventually rejoining Gucci from 2004 to 2010. From there, she went to Barneys when Mark Lee, Gucci’s former president and chief executive officer, joined the department store as its ceo.

“I have known Charlotte for more than 20 years and we have a long history together first at Gucci and then at Yves Saint Laurent,” said Ford. “Charlotte has great instincts, tremendous dedication to everything that she does and has not only the strong people skills necessary to head our communications department but also the analytical mind and excellent instincts that it takes to navigate effectively today’s increasingly complex marketing landscape.”

For her part, Blechman said, “I am deeply excited to once again have the opportunity to work alongside Tom, and I look forward to this next chapter of my career and becoming part of the present and future of Tom Ford International.”