Eric Karp has joined Tommy Bahama as director of brand marketing. He will be based at the company’s Seattle headquarters and will report to Rob Goldberg, senior vice president of marketing.

Karp was most recently executive director of integrated marketing and creative services for Men’s Journal. He has also worked for Condé Nast Traveler, GQ, Vanity Fair and The Sporting News.

At Tommy Bahama, he will be responsible for advertising campaigns, public relations, internal communication and other brand-building initiatives. He will work with Kacy Cole, director of consumer marketing, who will continue to oversee marketing for the company’s retail stores, e-commerce and restaurants.

“Eric brings a unique perspective to Tommy Bahama that will most certainly help us to engage with the public in a more meaningful way. His deep experience working with some of the world’s greatest brands will give us a fresh point of view,” said Goldberg.